Shape Homes is an Australian greenfield homebuilder specializing in medium-density and detached housing. Backed by ID Corp – a $5 billion property group – and with over 1,500 homes delivered, the business has the track record of a well established builder.
Entering a market where established builders had full display villages, Shape Homes launched its retail brand with nothing on the ground. To stay competitive, it needed to represent its product range digitally and convert homebuyers before a single home existed physically.
THE SOLUTION
Shape Homes partnered with Away Digital Home to configure both their flagship designs within the platform. Each home was built out in full to show every facade and elevation option, internal and external color schemes, structural upgrades including ceiling heights and kitchen configurations, and a curated upgrade stack with real-time pricing across every combination.
THE RESULT
1. Sales without a display home
Shape Homes launched its retail brand and began converting homebuyers before its display homes were built. The Away Digital Home platform served as the primary product representation tool from day one – helping them attract, generate and convert leads at pace.
2. Upgrade volume performance
Homebuyers could stand in a 3D photo-real kitchen, see what 40mm stone benchtops or higher ceilings did to the space, and make an informed decision – with Shape Homes reporting that upgrade volumes performed strongly across both homes, particularly among first homebuyers where budget sensitivity might otherwise limit upsell.
3. Speed to market
Rather than waiting 9 to 18 months for a new design to be delivered on the ground, Shape Homes can represent new facades and floor plans digitally as soon as they are ready – generating market interest and qualifying leads ahead of any physical presence.
4. Operational precision from sales to handover
Each completed buyer journey produces a verified selections file – a clean record of what has been chosen and at what price – that moves from sales to operations without the ambiguity that generates rework.
Clean, accurate, usable date for the sales and operations teams.
5. Competitive position
Where a display home can only show a fixed, heavily specked selection, the digital platform lets Shape Homes present every iteration, color, option, and structural variation – tailoring the experience to each buyer’s taste and naturally encouraging upgrade decisions in the process.
“What sets us apart from other builders is a highly digital approach — one that represents our full product range in a way very few others in the market can match. It’s given us a genuine competitive edge.”
— Ben Morgan, Head of Operations, Shape Homes
WHY AWAY DIGITAL HOME
Away Digital Home transforms every home design into an interactive, photorealistic experience, helping homebuilders attract, engage, and convert homebuyers. From first discovery through to contract signing, we support your marketing, sales, and Design Studio teams in one connected platform.
Thinking about doing the same for your business? Get in touch with the Away Digital Home team.
